CLIENT: Jumbo   /   AGENCY: SMOG

This was for a pitch that sadly wasn't picked up, but I was so pleased with the character design, that I`m sharing it here. The story is set around a character during three moments of her life; when she was a kid discovering christmas, as an adult with her own family, and as a old lady, continuing the xmas tradition. We focused on her clothes and apparel, giving them a christmas theme, to illustrate her quirky and adorkable personality.