My friends at Carcavilla invited me to work on this campaign for the fisheries ministry. The brief
was to create the final designs of three “superhero” characters; a woman, a fisherman, and a little
boy. 'Salva-vedas' is a pun on the Spanish words for “lifeguards” and “fishing ban”, because the
campaign was aimed to promote the responsible consumption of legitimately sourced fish and seafood,
and to denounce their illegal sale.
I worked in a cartoon style, with a final 3D render - similar to characters from studios such as Pixar and Dreamworks.
Head of Art
Cristobal Cabezas Brambilla
Digital Art Director
Character Design & Illustration