PIXHELADO

CLIENT: SAVORY / AGENCY: JWT

Pixhelado is a icecream produced by Savory, a local brand from Chile, and we were tasked to develop their advertising video. Pixhelado is a pun word between pixel and helado (ice cream in Spanish) so the setting of the story is in a videogame fantasy world.
I was hired to do some character designs on the main mascot, an evil but funny alien, and the hero-boy, both of them with the different forms they acquire when they go through different worlds, using different aesthetics like those of Guitar Hero, or Mortal Kombat, and a more retro, 16-bit gaming style.