CLIENT: Elige Educar / AGENCY: BBDO

This campaign was created due to the lack of university students pursuing an educational career. Our main goal was to show the relationship between the master and the apprentice, using classic movie archetypes, with a comic twist in which the student wants to follow the path of the teacher, instead of the path of the warrior. My goal was to design characters reminiscent of Yoda and Luke Skywalker, but with enough differences to realize the satiric nature of the campaign.