PIXHELADO

CLIENT: SAVORY / AGENCY: JWT

Pixhelado is a icecream produced by Savory, a local brand from Chile, and we were tasked to develop their advertising video. Pixhelado is a pun word between pixel and helado (ice cream in Spanish) so the setting of the story is in a videogame fantasy world.
I was hired to do some character designs on the main mascot, an evil but funny alien, and the hero-boy, both of them with the different forms they acquire when they go through different worlds, using different aesthetics like those of Guitar Hero, or Mortal Kombat, and a more retro, 16-bit gaming style.

CARBURADORES

Director

Roberto Vega


Executive Producer

Sebastian Ruz


Producer

Jaime Jimenez


Assistant director

Magdalena Chacon


Director of photography

Jose Luis Canales


Design

Roberto Vega


Storyboard

Michael Cañoles


Character design

Felo Lira

 

Backgrounds

Juan Pablo Sandoval


3D Modeling

Jose Felipe Cortes

Sebastian Muñoz

Alejandro Pino


3D Animation

Sebastian Muñoz


Render

Jose Felipe Cortes


2D animation & VFX

Michael Cañoles

Roberto Vega

Gabriel Alfaro


Compositing

Roberto Vega

Sebastian Ruz


Music Composer

Clio

CHARACTER DESIGN

Personaje 1
Personaje 2
Personaje 3
Personajes 1
Personaje 1
Personaje 2
Personaje 3
Personaje 1
Personaje 2
Personaje 3
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